Bar and restaurant content in Turkey after Law 7584

Law No. 7584, published in Turkey’s Official Gazette on 20 June 2026, amended Article 6 of Law No. 4250, the law that governs alcohol advertising. For bars, clubs, meyhane (traditional Turkish taverns), hotel bars and restaurants with a wine list, social-media content now has to be made inside a narrower frame. Here is what changed, and how we approach content for these venues.

What was already banned, and what is new

Advertising or promoting alcoholic drinks to consumers “in any manner” has been banned in Turkey since 2013. Campaigns, promotions and events that encourage drinking or sales fall under the same ban.

What Law 7584 adds:

Producers, importers and marketers may not support any event, broadcast or post in any medium with their trade names, brands, logos, emblems or packaging visuals.
The names, brands, logos and emblems of alcoholic drinks or their producers, along with packaging texts and visuals, may not be displayed inside or outside venues, in shop windows, at points of sale or in event areas. Licensed venues have an exception for service materials.
A beer or wine brand may not be used as a spirits brand, and vice versa.

On top of that, from 1 August 2026 Turkey’s advertising regulation also explicitly bans the advertising of alcoholic drinks.

The transition: until about 20 June 2027

Venues that sell alcohol have one year to comply with the display ban, so until about 20 June 2027. Signage, window graphics and branded equipment have to be gone by then.

We already shoot as if the branding had been removed. That way, footage filmed this autumn is still usable in 2027, and the archive doesn’t expire in a year.

What stays out of the frame

The service-materials exception does not mean a branded glass or bottle can appear in promotional content. Since promoting alcohol is banned in any form, we follow these rules:

No bottle labels, logos, branded glasses or branded fridges in shot. If needed, we reframe or blur.
No reels whose subject is the drink itself.
No “happy hour”, two-for-one or “unlimited drinks” promotions in content.
Content from events backed by a drinks brand is checked separately before it is posted.

What we focus on instead

What makes a venue worth visiting has always been more than what is in the glass:

Food: the kitchen, the meze spread, hot plates coming out of the pass.
Music: the stage, live performance, the rhythm of the night.
Atmosphere: light, interiors, the view, tables being set.
Service: how the team welcomes guests, the flow from kitchen to floor.

A good reel for a night venue doesn’t show what to drink. It shows why you would want to be there.

Other rules that arrived at the same time

The amended advertising regulation that came into force on 1 August 2026 also set new rules on several other topics that affect venue content.

Influencer and creator posts. A post counts as an ad when the creator is paid, receives free or discounted goods, runs a giveaway, or attends an event in return for a benefit. In that case:

The label “Reklam” (advertisement) or “Tanıtım” (promotion), together with the advertiser’s name or handle, must come before any other hashtag.
The label must be readable and visible without scrolling.
It must be repeated on every post of a series and in every format: reel, story and feed post.

“Newly opened” venue series fall under this too whenever the venue provides any benefit.

Reference prices in discount ads. For services, the reference price is the price immediately before the discount. For goods, it is the lowest price applied in the 10 days before the discount started. The reference price must come from the channel where the discount is offered: a price on a delivery app cannot be the reference for a discount on Instagram. Conditional offers such as “buy two, get one free” and loyalty programmes are covered as well. We recommend keeping a screenshot of the previous price.

AI. Use of AI that materially affects consumer choice, and human-like AI characters, must be disclosed in ads. Showing an AI-generated copy of a real person using or recommending a product is banned.

This article is general information, not legal advice.

If you’d like to review your content plan against the new rules, talk to us.