
Anatomy of a venue reel: from the first second to the cover
The hero, the first second, shot language, FPV, light, rhythm, sound, colour, safe zones and the cover: the creative decisions behind a single venue reel.
Trabzon · Istanbul · the Gulf
A film, content and software studio based in Trabzon, Türkiye. We film the stories of places and brands, and build the software that carries them.
01Studio
404 productions films, edits and publishes the stories of venues and brands. The same team writes the website that carries that story, the booking and membership system behind it, and the cloud infrastructure underneath. One partner, one standard.
02Services
We produce content and write software under one roof. Take them together or on their own.
Production
Software & Engineering
03Work
04Case studies
Work that starts with filming a venue and grows into its brand language, website, menu and bookings.

01Petro Cocktail BarRestaurant & Bar
We filmed Petro for the first time in December 2025, about three months before its opening night. Nine months later: 25 shoot days, 21 reels and a DJ poster for every night. The burgundy, champagne and baroque language we built on those posters became petrococktailbar.com, live in Turkish, English and Russian.
LiveRead the case→

02Lemon's CoffeeCafé
We started filming Lemon's as it opened: a menu shoot on day one, a first reel called 'We're open'. Between March and August 2026 came 16 shoot days, 29 reels and 141 stories. Then we carried the courtyard, the lemons and a 149-item menu onto lemons.coffee, a website that speaks Turkish, English and Russian.
LiveRead the case→
05Engineering
Our archive is 44.8 TB: more than 486,000 files across 93 client folders. To run it we built an inventory, an automatic quality gate and AI tools that run on our own machines. The systems we build for clients follow the same discipline.
$ 404v inventory --summary
files 486,540
archive 44.8 TB
clients 93
shoot days 718
$ 404v qc 01_Reels/*.mp4
✓ 1080×1920 ✓ yuv420p ✓ faststart ✓ −14 LUFS
$ 404v deliver --dry-run
✓ undo.csv written · 0 files overwritten
Environments we work in
Made in Trabzon.
Software work runs remotely; for shoots we plan the crew and dates with you. We are open to new projects in Istanbul and the Gulf.
06Process
We listen to the venue, the brand and the goal, and see the place in person when we can.
Shot plan, content calendar or software scope. A written proposal with a timeline.
Shoot days, edit, development. Approvals in one place, on a steady rhythm.
Deliveries that pass the quality gate; maintenance, support and a monthly report for software.
07Clients
09Contact
Tell us about your venue or project; we reply within two working days.
Direct